APA Style

McCarthy, E. Jerome, Perreault, William D.. (1991). Applications in basic marketing: clippings from the popular business press . Boston: Irwin.

Chicago Style

McCarthy, E. Jerome, Perreault, William D.. Applications in basic marketing: clippings from the popular business press. Boston: Irwin, 1991. Text.

MLA Style

McCarthy, E. Jerome, Perreault, William D.. Applications in basic marketing: clippings from the popular business press. Boston: Irwin, 1991. Text.

Turabian Style

McCarthy, E. Jerome, Perreault, William D.. Applications in basic marketing: clippings from the popular business press. Boston: Irwin, 1991. Print.