APA Style
Bovee, Courtland L., Arens, William F. (1982).
Contemporary Advertising .
United States of America:
Dow Jones-Irwin.
Chicago Style
Bovee, Courtland L., Arens, William F.
Contemporary Advertising.
United States of America:
Dow Jones-Irwin,
1982.
Text.
MLA Style
Bovee, Courtland L., Arens, William F.
Contemporary Advertising.
United States of America:
Dow Jones-Irwin,
1982.
Text.
Turabian Style
Bovee, Courtland L., Arens, William F.
Contemporary Advertising.
United States of America:
Dow Jones-Irwin,
1982.
Print.