APA Style

Perreault, William D., McCarthy, E. Jerome. (2002). Basic Marketing A Global-Managerial Approach . United States of America: The McGraw-Hill Companies.

Chicago Style

Perreault, William D., McCarthy, E. Jerome. Basic Marketing A Global-Managerial Approach. United States of America: The McGraw-Hill Companies, 2002. Text.

MLA Style

Perreault, William D., McCarthy, E. Jerome. Basic Marketing A Global-Managerial Approach. United States of America: The McGraw-Hill Companies, 2002. Text.

Turabian Style

Perreault, William D., McCarthy, E. Jerome. Basic Marketing A Global-Managerial Approach. United States of America: The McGraw-Hill Companies, 2002. Print.